- Home: My private blog about my passion for marketing and transformation with a strong focus on the customer.
- Home: My private blog about my passion for marketing and transformation with a strong focus on the customer.
- Home: My private blog about my passion for marketing and transformation with a strong focus on the customer.
- Home: My private blog about my passion for marketing and transformation with a strong focus on the customer.
The Future Of Commerce
Orchestrating the whole
Rock’n Roll is everywhere – Let’s dance!
Data in a future business world
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Topics
Digital

Digital

Marketing & Transformation – What is changing in marketing & what means digital transformation?

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Communication

Communication

Skipping channel thinking and build up a cross-channel approach to interact holistic with the customer.

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Change

Change

Change requires mindset, lateral thinking and the true willingness to do more than just placing a shell.

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Click on one of the topics or here for all article

Latest Highlights
Transformation requires the right vision on top, but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later on.

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Customer Experience & Digital Transformation